The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
Finding insights across silos can slow innovation. This customer story shows how The Estée Lauder Companies uses Microsoft Copilot Studio to build an agent that consolidates data and delivers intelligence in real time. Teams now access actionable insights instantly, enabling faster and more informed decisions. Read the story to see how Copilot Studio helps organizations reimagine intelligence and contact Jertex Networks, LLC. to explore how you can bring similar capabilities to your customers.
ConsumerIQ is an AI agent developed by The Estée Lauder Companies in collaboration with Microsoft Copilot Studio. It leverages the Azure OpenAI Service to analyze various documents, identify trends, and provide strategic recommendations. By centralizing information, ConsumerIQ helps the company reduce the time needed to gather data from weeks to just minutes, enabling product developers and marketers to respond quickly to market trends.
How does ConsumerIQ improve efficiency?
ConsumerIQ significantly improves efficiency by centralizing vast amounts of consumer and market data, which eliminates duplicate efforts and saves both time and money. With a user-friendly interface, employees can quickly access insights, allowing them to make data-driven decisions and accelerate their go-to-market strategies in the competitive beauty industry.
What are the future plans for ConsumerIQ?
The Estée Lauder Companies plans to expand ConsumerIQ's capabilities by integrating additional data sources and scaling its use across all brands and functions. The low-code/no-code features of Copilot Studio will allow them to build a scalable solution that can be applied to other areas of the business, such as supply chain and manufacturing, ensuring they remain competitive in a fast-changing market.

The Estée Lauder Companies and Microsoft Copilot Studio transform intelligence | Microsoft Customer Stories
published by Jertex Networks, LLC.
Jertex (named after Jersey / Texas) is a leading technology integrator focused on solving the business problems of our Small Business clients through better use of technology. We are the IT staff for most of our clients. As such, we help our clients create a stable network foundation to support their overworked office staff, and managers.
Our expertise is in designing, installing and maintaining:
- Voice,
- Data,
- Wireless,
- Video
- Voice over IP (VoIP).
Today our customers are seeing more and more of their line of business applications being moved from an on-site server - to a Cloud or Internet based server. As their technology ages, we help them replace their legacy computers and servers with the right new equipment to lower their up front cost, and computers and servers that just work better for the long term.
We help our customers move their critical email and telephone service to less costly, and easier to maintain hosted (CLOUD) services.
We just launched our new division - JERTEX RECYCLING to help our customers legally dispose of their ancient computers and servers that are clogging up desks, and closets .